Focusing on Content? Understanding Content Marketing to Grow Your Business’ Worth

Content marketing is arguably one of the most underrated branches of digital marketing. However, at the moment, whether you run a small newly-setup business or an established company that has been around since the 90s, you need an effective content marketing strategy to generate leads and churn out high revenue.

Content marketing strategies create a bridge of reliance and relationship between the customers and the business. The main motto of content writing and marketing is to engage the audience while developing a unique brand identity.

Now, while that sounds petty, it covers a huge area. With organic and paid marketing, brands are in a constant endeavor to reach out to their target audience and connect with them with relevant content.

There are various forms of content you should focus on, and each of these has its own set of benefits.

• Blog posts,

• Podcasts,

• Informative articles,

• Infographics,

• Videos,

• Case studies, etc.

And the list goes on and on. That being said, let's take you through some interesting ways content marketing benefits your brand!

1. Boost In SEO Presence

You cannot afford to settle for a second-best option when you build a business to go a long way in your business. Content (in the form of written content on- and off-page) can make your website seen on search engines.

Some examples of relevant content that help boost your website are engaging blogs, graphic images, and videos.

Case Study

Let’s discuss the success of Buzzstream in the field of content creation. Buzzstream always had one simple plan, projecting the brand as a thought leader. Its main focus was to build great search engine visibility and create a relationship of trust with the target audience.

And it achieved that with the help of content marketing!

2. Become a Thought Leader with the Best Content

Running a business is one thing, but building popularity is completely another. When you build your brand, you first establish why you call your product or service a brand. One of the aspects of this is to think about why customers/clients would choose your business when there are plenty. That is when content comes to your rescue.

Nowadays, every business and brand posts on-page blogs as well as guest posts on various popular websites to establish a message. This is because the best way to get the attention of consumers is to offer value through their blogs. The target audience perceives the brand as an industry expert through such content, giving them a sense of associated reliability.

3. High Conversion Rate is Possible with Engaging Content Marketing Strategy

Did you know around 61% of online purchasers rely on articles, blogs, and reviews to purchase any online product?

This tiny piece of information is enough to show how a good content marketing strategy influences conversion rate. One of the biggest examples of moving conversion rate is the popularity of Marvel Comics. Though it was founded in 1939, it was not before 1961 that the global production brand started focusing on various comic characters, eventually shifting the audience’s focus. This campaign was very successful as it initially got around 9000 shares.

Simply put, whether you choose organic traffic, invest in pay-per-click ads, or invest in both by creating engaging content and effective ads, reliable content is more than enough to bring your business the success opportunities it needs.

4. Great Content Generate More Leads

The concept of content writing and marketing has been designed to generate more leads. When you choose great writers and content marketers to build engagement, the audience becomes more reliant on your information and service.

As a result, your target audience is hooked to make purchases from you. Also, providing more CTAs in your content is another way to create more buzz regarding your brand. For example, placing a CTA in the hero image entices more audience to click.

Case Study

In this context, we must discuss SAP and how its strategic campaign helped its motto, ‘digital transformation’, to go beyond the noisy workplace and reach out to more customers only. The brand could achieve that by creating valuable content that customers could rely on.

5. Create Brand Awareness with Engaging Content

Have you ever thought about loyal customers promoting your products and services to others, helping you reach more people? If not, we suggest this is the perfect time to do so.

A great content marketing strategy is not just about creating relevant content, it is about creating relevant content without missing the basic rule, which is bringing the content to the audience along with good products and services.

Does it sound a bit confusing? It’s not!

Great content marketing will always focus on providing value to potential customers by offering them product-based information, giving them transparency about the company’s services, etc. So, when the audience feels satisfied enough, they tend to become long-term buyers of your brand.

Conclusion

Content writing and marketing are two aspects of digital branding that should never be compromised on. We’d recommend hiring the best content writing services to help you with this aspect.

And who is better than Delights Marketing Solutions? We have years of experience catering to our clients' every content needs, who happen to be from various genres. So, if you are looking for a content writing agency, look no further. Contact us today!